Competitor intelligence initiatives undertaken by travel agencies in Singapore.
This study investigates the awareness level and practice of competitor intelligence (CI) by travel agencies in Singapore. It also covered preferred methods and sources for gathering competitor intelligence as well as the ways it was used by the surveyed organisations.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1795 |
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| Institution: | Nanyang Technological University |