Competitor intelligence initiatives undertaken by travel agencies in Singapore.

• Main Author: Nizamudheen Ishak.
• Other Authors: Shaheen Majid
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Management::Intellectual capital; DRNTU::Library and information science::Knowledge management
• Online Access: http://hdl.handle.net/10356/1795
• Institution: Nanyang Technological University

This study investigates the awareness level and practice of competitor intelligence (CI) by travel agencies in Singapore. It also covered preferred methods and sources for gathering competitor intelligence as well as the ways it was used by the surveyed organisations.