Knowledge management as a customer-focused strategy in the insurance industry.

Knowledge management as a customer-focused strategy in the insurance industry.

This study explored the use of knowledge in customer-focused activities in a local insurance company, NTUC INCOME. The objective was to identify the interplay of knowledge between the intangible resources with respect to how customer knowledge was perceived and leveraged on in the organization.

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Bibliographic Details
Main Author: Tan, Kai Wang.
Other Authors: Chaudhry, Abdus Sattar
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Public relations
DRNTU::Library and information science::Knowledge management
Online Access:http://hdl.handle.net/10356/1828
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Institution: Nanyang Technological University
Description
Summary:This study explored the use of knowledge in customer-focused activities in a local insurance company, NTUC INCOME. The objective was to identify the interplay of knowledge between the intangible resources with respect to how customer knowledge was perceived and leveraged on in the organization.

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