Knowledge management as a customer-focused strategy in the insurance industry.

This study explored the use of knowledge in customer-focused activities in a local insurance company, NTUC INCOME. The objective was to identify the interplay of knowledge between the intangible resources with respect to how customer knowledge was perceived and leveraged on in the organization.

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Bibliographic Details
Main Author:	Tan, Kai Wang.
Other Authors:	Chaudhry, Abdus Sattar
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Public relations DRNTU::Library and information science::Knowledge management
Online Access:	http://hdl.handle.net/10356/1828
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1828
record_format	dspace
spelling	sg-ntu-dr.10356-18282019-12-10T10:48:06Z Knowledge management as a customer-focused strategy in the insurance industry. Tan, Kai Wang. Chaudhry, Abdus Sattar Wee Kim Wee School of Communication and Information DRNTU::Business::Public relations DRNTU::Library and information science::Knowledge management This study explored the use of knowledge in customer-focused activities in a local insurance company, NTUC INCOME. The objective was to identify the interplay of knowledge between the intangible resources with respect to how customer knowledge was perceived and leveraged on in the organization. Master of Science (Information Studies) 2008-09-10T08:36:33Z 2008-09-10T08:36:33Z 2002 2002 Thesis http://hdl.handle.net/10356/1828 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Public relations DRNTU::Library and information science::Knowledge management
spellingShingle	DRNTU::Business::Public relations DRNTU::Library and information science::Knowledge management Tan, Kai Wang. Knowledge management as a customer-focused strategy in the insurance industry.
description	This study explored the use of knowledge in customer-focused activities in a local insurance company, NTUC INCOME. The objective was to identify the interplay of knowledge between the intangible resources with respect to how customer knowledge was perceived and leveraged on in the organization.
author2	Chaudhry, Abdus Sattar
author_facet	Chaudhry, Abdus Sattar Tan, Kai Wang.
format	Theses and Dissertations
author	Tan, Kai Wang.
author_sort	Tan, Kai Wang.
title	Knowledge management as a customer-focused strategy in the insurance industry.
title_short	Knowledge management as a customer-focused strategy in the insurance industry.
title_full	Knowledge management as a customer-focused strategy in the insurance industry.
title_fullStr	Knowledge management as a customer-focused strategy in the insurance industry.
title_full_unstemmed	Knowledge management as a customer-focused strategy in the insurance industry.
title_sort	knowledge management as a customer-focused strategy in the insurance industry.
publishDate	2008
url	http://hdl.handle.net/10356/1828
_version_	1681037243742945280

Knowledge management as a customer-focused strategy in the insurance industry.

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