Knowledge management as a customer-focused strategy in the insurance industry.

• Main Author: Tan, Kai Wang.
• Other Authors: Chaudhry, Abdus Sattar
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Public relations; DRNTU::Library and information science::Knowledge management
• Online Access: http://hdl.handle.net/10356/1828
• Institution: Nanyang Technological University

This study explored the use of knowledge in customer-focused activities in a local insurance company, NTUC INCOME. The objective was to identify the interplay of knowledge between the intangible resources with respect to how customer knowledge was perceived and leveraged on in the organization.