Customer Relationship Management (CRM) in a call centre : a case study
A case study of CRM implementation in a telemarketing call centre based in Singapore to measure employee satisfaction on the CRM system and associated marketing information needs. The findings are to be utilised by the stakeholders to improve their CRM strategy in the company.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1837 |
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| Institution: | Nanyang Technological University |
| Summary: | A case study of CRM implementation in a telemarketing call centre based in Singapore to measure employee satisfaction on the CRM system and associated marketing information needs. The findings are to be utilised by the stakeholders to improve their CRM strategy in the company. |
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