Customer Relationship Management (CRM) in a call centre : a case study

A case study of CRM implementation in a telemarketing call centre based in Singapore to measure employee satisfaction on the CRM system and associated marketing information needs. The findings are to be utilised by the stakeholders to improve their CRM strategy in the company.

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Bibliographic Details
Main Author:	Alvin Suryadi Husin
Other Authors:	Lee, Chu Keong
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations
Online Access:	http://hdl.handle.net/10356/1837
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1837
record_format	dspace
spelling	sg-ntu-dr.10356-18372019-12-10T11:58:01Z Customer Relationship Management (CRM) in a call centre : a case study Alvin Suryadi Husin Lee, Chu Keong Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations A case study of CRM implementation in a telemarketing call centre based in Singapore to measure employee satisfaction on the CRM system and associated marketing information needs. The findings are to be utilised by the stakeholders to improve their CRM strategy in the company. Master of Science (Information Studies) 2008-09-10T08:36:40Z 2008-09-10T08:36:40Z 2004 2004 Thesis http://hdl.handle.net/10356/1837 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations
spellingShingle	DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations Alvin Suryadi Husin Customer Relationship Management (CRM) in a call centre : a case study
description	A case study of CRM implementation in a telemarketing call centre based in Singapore to measure employee satisfaction on the CRM system and associated marketing information needs. The findings are to be utilised by the stakeholders to improve their CRM strategy in the company.
author2	Lee, Chu Keong
author_facet	Lee, Chu Keong Alvin Suryadi Husin
format	Theses and Dissertations
author	Alvin Suryadi Husin
author_sort	Alvin Suryadi Husin
title	Customer Relationship Management (CRM) in a call centre : a case study
title_short	Customer Relationship Management (CRM) in a call centre : a case study
title_full	Customer Relationship Management (CRM) in a call centre : a case study
title_fullStr	Customer Relationship Management (CRM) in a call centre : a case study
title_full_unstemmed	Customer Relationship Management (CRM) in a call centre : a case study
title_sort	customer relationship management (crm) in a call centre : a case study
publishDate	2008
url	http://hdl.handle.net/10356/1837
_version_	1681036485044731904

Customer Relationship Management (CRM) in a call centre : a case study

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