Service quality in the banking industry.

• Main Authors: Tan, Chee Khiong., Goh, Don Tech Hua., Lee, Christopher Sek Leong.
• Other Authors: Venkatapparao Mummalaneni
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/20053
• Institution: Nanyang Technological University

The retail banking environment is changing more rapidly than ever before with advances in technology and the increasing sophistication of the customer. The intense competition between the- local big four' and the international banks is typified by their offer of similar products via similar cha...