Service quality in the banking industry.
The retail banking environment is changing more rapidly than ever before with advances in technology and the increasing sophistication of the customer. The intense competition between the- local big four' and the international banks is typified by their offer of similar products via similar cha...
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Main Authors: | Tan, Chee Khiong., Goh, Don Tech Hua., Lee, Christopher Sek Leong. |
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Other Authors: | Venkatapparao Mummalaneni |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2009
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/20053 |
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Institution: | Nanyang Technological University |
Language: | English |
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