Strategic change management : case study of National Semiconductor Corporation

• المؤلفون الرئيسيون: Rahamat Bidin, Tan, Han Eng
• مؤلفون آخرون: Chung, Lai Hong
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Industries and labor; DRNTU::Business::Management::Strategy
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/20062

A long established semiconductor company has just embarked on a strategic change process. The company has successfully concluded the first phase of its transformation from a troubled to a viable company and is now at the onset of its second phase to transform it into a great company. The company ado...