The bank loyalty of polytechnic students in Singapore.
The purpose of our study was to find the factors which contribute to the loyalty of the student toward banks. We aimed to establish the causal relationship between those factors that affect loyalty and examine the strength of the relationship. A loyalty model was constructed which enabled the curren...
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20065 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |