The bank loyalty of polytechnic students in Singapore.

• Main Authors: Cho, Joong Jae., Tan, Ben Kim Liang.
• Other Authors: Philip, Gerrard
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/20065
• Institution: Nanyang Technological University

The purpose of our study was to find the factors which contribute to the loyalty of the student toward banks. We aimed to establish the causal relationship between those factors that affect loyalty and examine the strength of the relationship. A loyalty model was constructed which enabled the curren...