The bank loyalty of polytechnic students in Singapore.
The purpose of our study was to find the factors which contribute to the loyalty of the student toward banks. We aimed to establish the causal relationship between those factors that affect loyalty and examine the strength of the relationship. A loyalty model was constructed which enabled the curren...
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2009
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| Online Access: | http://hdl.handle.net/10356/20065 |
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sg-ntu-dr.10356-200652024-01-12T10:15:00Z The bank loyalty of polytechnic students in Singapore. Cho, Joong Jae. Tan, Ben Kim Liang. Philip, Gerrard Nanyang Business School DRNTU::Business::Finance::Banking The purpose of our study was to find the factors which contribute to the loyalty of the student toward banks. We aimed to establish the causal relationship between those factors that affect loyalty and examine the strength of the relationship. A loyalty model was constructed which enabled the current loyalty status of the students to be assessed and project their future banking patronage. Master of Business Administration (Banking & Finance) 2009-12-14T08:03:47Z 2009-12-14T08:03:47Z 1997 1997 Thesis http://hdl.handle.net/10356/20065 en NANYANG TECHNOLOGICAL UNIVERSITY 84 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Finance::Banking |
| spellingShingle |
DRNTU::Business::Finance::Banking Cho, Joong Jae. Tan, Ben Kim Liang. The bank loyalty of polytechnic students in Singapore. |
| description |
The purpose of our study was to find the factors which contribute to the loyalty of the student toward banks. We aimed to establish the causal relationship between those factors that affect loyalty and examine the strength of the relationship. A loyalty model was constructed which enabled the current loyalty status of the students to be assessed and project their future banking patronage. |
| author2 |
Philip, Gerrard |
| author_facet |
Philip, Gerrard Cho, Joong Jae. Tan, Ben Kim Liang. |
| format |
Theses and Dissertations |
| author |
Cho, Joong Jae. Tan, Ben Kim Liang. |
| author_sort |
Cho, Joong Jae. |
| title |
The bank loyalty of polytechnic students in Singapore. |
| title_short |
The bank loyalty of polytechnic students in Singapore. |
| title_full |
The bank loyalty of polytechnic students in Singapore. |
| title_fullStr |
The bank loyalty of polytechnic students in Singapore. |
| title_full_unstemmed |
The bank loyalty of polytechnic students in Singapore. |
| title_sort |
bank loyalty of polytechnic students in singapore. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/20065 |
| _version_ |
1789482979467198464 |