Entering India : strategies for marketing inkjet printers.
As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20137 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts to demonstrate the evaluation process using a teaching case. |
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