Entering India : strategies for marketing inkjet printers.

• Main Authors: Kwee, Paul Yew Teck., Lim, Alan Kok Seng.
• Other Authors: Ravi K Zutshi
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/20137
• Institution: Nanyang Technological University

As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts...