Entering India : strategies for marketing inkjet printers.
As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts...
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20137 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
| id |
sg-ntu-dr.10356-20137 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-201372024-01-12T10:10:44Z Entering India : strategies for marketing inkjet printers. Kwee, Paul Yew Teck. Lim, Alan Kok Seng. Ravi K Zutshi Nanyang Business School DRNTU::Business::Industries and labor As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts to demonstrate the evaluation process using a teaching case. Master of Business Administration (Accountancy) 2009-12-14T08:25:11Z 2009-12-14T08:25:11Z 1994 1994 Thesis http://hdl.handle.net/10356/20137 en NANYANG TECHNOLOGICAL UNIVERSITY 94 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Kwee, Paul Yew Teck. Lim, Alan Kok Seng. Entering India : strategies for marketing inkjet printers. |
| description |
As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts to demonstrate the evaluation process using a teaching case. |
| author2 |
Ravi K Zutshi |
| author_facet |
Ravi K Zutshi Kwee, Paul Yew Teck. Lim, Alan Kok Seng. |
| format |
Theses and Dissertations |
| author |
Kwee, Paul Yew Teck. Lim, Alan Kok Seng. |
| author_sort |
Kwee, Paul Yew Teck. |
| title |
Entering India : strategies for marketing inkjet printers. |
| title_short |
Entering India : strategies for marketing inkjet printers. |
| title_full |
Entering India : strategies for marketing inkjet printers. |
| title_fullStr |
Entering India : strategies for marketing inkjet printers. |
| title_full_unstemmed |
Entering India : strategies for marketing inkjet printers. |
| title_sort |
entering india : strategies for marketing inkjet printers. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/20137 |
| _version_ |
1789482917650497536 |