Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.

Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.

Marketing practitioners and researchers have long observed the influence of extrinsic product cues on consumer behaviour. In today's globalized marketplace, country-of-origin and brand name are two cues that have considerable influence on the consumer. As a result of multinational production an...

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Main Author: Lye, Kah Hou.
Other Authors: Leong, Choon Chiang
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/20139
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-20139
record_format dspace
spelling sg-ntu-dr.10356-201392024-01-12T10:13:23Z Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge. Lye, Kah Hou. Leong, Choon Chiang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Marketing practitioners and researchers have long observed the influence of extrinsic product cues on consumer behaviour. In today's globalized marketplace, country-of-origin and brand name are two cues that have considerable influence on the consumer. As a result of multinational production and international marketing, "hybrid" or "binational" products that involve two countries-of-origin are commonly found in the marketplace now. The impact on consumer judgement of products that carry brand names associated with one country but are manufactured in another thus warrants further study. Master of Business 2009-12-14T08:25:17Z 2009-12-14T08:25:17Z 1994 1994 Thesis http://hdl.handle.net/10356/20139 en NANYANG TECHNOLOGICAL UNIVERSITY 280 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Lye, Kah Hou.
Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.
description Marketing practitioners and researchers have long observed the influence of extrinsic product cues on consumer behaviour. In today's globalized marketplace, country-of-origin and brand name are two cues that have considerable influence on the consumer. As a result of multinational production and international marketing, "hybrid" or "binational" products that involve two countries-of-origin are commonly found in the marketplace now. The impact on consumer judgement of products that carry brand names associated with one country but are manufactured in another thus warrants further study.
author2 Leong, Choon Chiang
author_facet Leong, Choon Chiang
Lye, Kah Hou.
format Theses and Dissertations
author Lye, Kah Hou.
author_sort Lye, Kah Hou.
title Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.
title_short Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.
title_full Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.
title_fullStr Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.
title_full_unstemmed Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.
title_sort country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.
publishDate 2009
url http://hdl.handle.net/10356/20139
_version_ 1789482961915084800

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