Rapid product development.

Rapid product development.

General industry trend is toward rapidly shrinking product development cycle times with accelerating rates of new-product introductions. In a highly competitive environment where market response time becoming faster and consumer expectations for product quality and variety continue to expand, rapid...

Full description

Saved in:
Bibliographic Details
Main Author: Chong, Hung Hiong.
Other Authors: Lim, Lennie
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
DRNTU::Business::Marketing::Product management
Online Access:http://hdl.handle.net/10356/20266
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-20266
record_format dspace
spelling sg-ntu-dr.10356-202662024-01-12T10:29:20Z Rapid product development. Chong, Hung Hiong. Lim, Lennie Nanyang Business School DRNTU::Business::Marketing::Product management General industry trend is toward rapidly shrinking product development cycle times with accelerating rates of new-product introductions. In a highly competitive environment where market response time becoming faster and consumer expectations for product quality and variety continue to expand, rapid product development becomes a critical success factor towards a sustainable competitive advantage. Master of Business Administration (Management of Technology) 2009-12-14T09:13:55Z 2009-12-14T09:13:55Z 1996 1996 Thesis http://hdl.handle.net/10356/20266 en NANYANG TECHNOLOGICAL UNIVERSITY 101 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Product management
spellingShingle DRNTU::Business::Marketing::Product management
Chong, Hung Hiong.
Rapid product development.
description General industry trend is toward rapidly shrinking product development cycle times with accelerating rates of new-product introductions. In a highly competitive environment where market response time becoming faster and consumer expectations for product quality and variety continue to expand, rapid product development becomes a critical success factor towards a sustainable competitive advantage.
author2 Lim, Lennie
author_facet Lim, Lennie
Chong, Hung Hiong.
format Theses and Dissertations
author Chong, Hung Hiong.
author_sort Chong, Hung Hiong.
title Rapid product development.
title_short Rapid product development.
title_full Rapid product development.
title_fullStr Rapid product development.
title_full_unstemmed Rapid product development.
title_sort rapid product development.
publishDate 2009
url http://hdl.handle.net/10356/20266
_version_ 1789483169553055744

Similar Items