Effectiveness of the Singapore family values campaign: an evaluation study.

Effectiveness of the Singapore family values campaign: an evaluation study.

It has been seven years since the Ministry of Community Development and Sports launched the Singapore Family Values campaign. No proper evaluation, however, has been done on the campaign. This paper seeks to examine the effectiveness of the campaign by examining its campaign design, strategy and exe...

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Bibliographic Details
Main Author: Wee, Jennifer Mei Ling.
Other Authors: Lee, Chun Wah
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/2046
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Institution: Nanyang Technological University
Description
Summary:It has been seven years since the Ministry of Community Development and Sports launched the Singapore Family Values campaign. No proper evaluation, however, has been done on the campaign. This paper seeks to examine the effectiveness of the campaign by examining its campaign design, strategy and execution.

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