Effectiveness of the Singapore family values campaign: an evaluation study.

• المؤلف الرئيسي: Wee, Jennifer Mei Ling.
• مؤلفون آخرون: Lee, Chun Wah
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/2046

It has been seven years since the Ministry of Community Development and Sports launched the Singapore Family Values campaign. No proper evaluation, however, has been done on the campaign. This paper seeks to examine the effectiveness of the campaign by examining its campaign design, strategy and exe...