Effectiveness of the Singapore family values campaign: an evaluation study.

Effectiveness of the Singapore family values campaign: an evaluation study.

It has been seven years since the Ministry of Community Development and Sports launched the Singapore Family Values campaign. No proper evaluation, however, has been done on the campaign. This paper seeks to examine the effectiveness of the campaign by examining its campaign design, strategy and exe...

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Main Author: Wee, Jennifer Mei Ling.
Other Authors: Lee, Chun Wah
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/2046
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-2046
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spelling sg-ntu-dr.10356-20462019-12-10T11:28:02Z Effectiveness of the Singapore family values campaign: an evaluation study. Wee, Jennifer Mei Ling. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns It has been seven years since the Ministry of Community Development and Sports launched the Singapore Family Values campaign. No proper evaluation, however, has been done on the campaign. This paper seeks to examine the effectiveness of the campaign by examining its campaign design, strategy and execution. ​Master of Mass Communication 2008-09-10T08:38:45Z 2008-09-10T08:38:45Z 2001 2001 Thesis http://hdl.handle.net/10356/2046 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Wee, Jennifer Mei Ling.
Effectiveness of the Singapore family values campaign: an evaluation study.
description It has been seven years since the Ministry of Community Development and Sports launched the Singapore Family Values campaign. No proper evaluation, however, has been done on the campaign. This paper seeks to examine the effectiveness of the campaign by examining its campaign design, strategy and execution.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Wee, Jennifer Mei Ling.
format Theses and Dissertations
author Wee, Jennifer Mei Ling.
author_sort Wee, Jennifer Mei Ling.
title Effectiveness of the Singapore family values campaign: an evaluation study.
title_short Effectiveness of the Singapore family values campaign: an evaluation study.
title_full Effectiveness of the Singapore family values campaign: an evaluation study.
title_fullStr Effectiveness of the Singapore family values campaign: an evaluation study.
title_full_unstemmed Effectiveness of the Singapore family values campaign: an evaluation study.
title_sort effectiveness of the singapore family values campaign: an evaluation study.
publishDate 2008
url http://hdl.handle.net/10356/2046
_version_ 1681047239694221312

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