Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.

Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.

The objectives are to estimate the percentage of potential early adopters for DAB radio in Singapore; to explore the characteristic of the early adopters in terms of demographics and their radio listening behavior and to provide indications on which DAB features, services and contents are likely to...

Full description

Saved in:
Bibliographic Details
Main Author: Wu, Kim Hong.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
DRNTU::Social sciences::Mass media::Broadcasting::Radio
Online Access:http://hdl.handle.net/10356/2057
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:The objectives are to estimate the percentage of potential early adopters for DAB radio in Singapore; to explore the characteristic of the early adopters in terms of demographics and their radio listening behavior and to provide indications on which DAB features, services and contents are likely to generate consumer interest.

Similar Items