Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.

The objectives are to estimate the percentage of potential early adopters for DAB radio in Singapore; to explore the characteristic of the early adopters in terms of demographics and their radio listening behavior and to provide indications on which DAB features, services and contents are likely to...

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Bibliographic Details
Main Author:	Wu, Kim Hong.
Other Authors:	Wee Kim Wee School of Communication and Information
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Industries and labor DRNTU::Social sciences::Mass media::Broadcasting::Radio
Online Access:	http://hdl.handle.net/10356/2057
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-2057
record_format	dspace
spelling	sg-ntu-dr.10356-20572019-12-10T11:33:24Z Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation. Wu, Kim Hong. Wee Kim Wee School of Communication and Information DRNTU::Business::Industries and labor DRNTU::Social sciences::Mass media::Broadcasting::Radio The objectives are to estimate the percentage of potential early adopters for DAB radio in Singapore; to explore the characteristic of the early adopters in terms of demographics and their radio listening behavior and to provide indications on which DAB features, services and contents are likely to generate consumer interest. Master of Mass Communication 2008-09-10T08:38:53Z 2008-09-10T08:38:53Z 2001 2001 Thesis http://hdl.handle.net/10356/2057 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Industries and labor DRNTU::Social sciences::Mass media::Broadcasting::Radio
spellingShingle	DRNTU::Business::Industries and labor DRNTU::Social sciences::Mass media::Broadcasting::Radio Wu, Kim Hong. Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.
description	The objectives are to estimate the percentage of potential early adopters for DAB radio in Singapore; to explore the characteristic of the early adopters in terms of demographics and their radio listening behavior and to provide indications on which DAB features, services and contents are likely to generate consumer interest.
author2	Wee Kim Wee School of Communication and Information
author_facet	Wee Kim Wee School of Communication and Information Wu, Kim Hong.
format	Theses and Dissertations
author	Wu, Kim Hong.
author_sort	Wu, Kim Hong.
title	Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.
title_short	Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.
title_full	Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.
title_fullStr	Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.
title_full_unstemmed	Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.
title_sort	digital audio broadcasting in singapore: recommendations on market potential to industry players for the initial phase of implementation.
publishDate	2008
url	http://hdl.handle.net/10356/2057
_version_	1681046276149346304

Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.

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