Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.
The objectives are to estimate the percentage of potential early adopters for DAB radio in Singapore; to explore the characteristic of the early adopters in terms of demographics and their radio listening behavior and to provide indications on which DAB features, services and contents are likely to...
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Main Author: | Wu, Kim Hong. |
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Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Theses and Dissertations |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/2057 |
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Institution: | Nanyang Technological University |
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