Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.

• Main Author: Wu, Kim Hong.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor; DRNTU::Social sciences::Mass media::Broadcasting::Radio
• Online Access: http://hdl.handle.net/10356/2057
• Institution: Nanyang Technological University

The objectives are to estimate the percentage of potential early adopters for DAB radio in Singapore; to explore the characteristic of the early adopters in terms of demographics and their radio listening behavior and to provide indications on which DAB features, services and contents are likely to...