The relationship between TCS stars and teenage TV viewers in Singapore : are TCS stars role models or idols?
For a long time, television as a mass medium has been said to be a powerful influencing agent. The omnipresence of stars from the Television Corporation of Singapore (TCS) in Singapore shows that there is a strong belief in the influence of these TV personalities. Teenagers are known for being espec...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/20601 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | For a long time, television as a mass medium has been said to be a powerful influencing agent. The omnipresence of stars from the Television Corporation of Singapore (TCS) in Singapore shows that there is a strong belief in the influence of these TV personalities. Teenagers are known for being especially susceptible to idolising mass media personalities. |
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