The relationship between TCS stars and teenage TV viewers in Singapore : are TCS stars role models or idols?

• Main Author: Chiong, Vivien.
• Other Authors: Hao, Xiao Ming
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
• Online Access: http://hdl.handle.net/10356/20601
• Institution: Nanyang Technological University

For a long time, television as a mass medium has been said to be a powerful influencing agent. The omnipresence of stars from the Television Corporation of Singapore (TCS) in Singapore shows that there is a strong belief in the influence of these TV personalities. Teenagers are known for being espec...