The relationship between TCS stars and teenage TV viewers in Singapore : are TCS stars role models or idols?

For a long time, television as a mass medium has been said to be a powerful influencing agent. The omnipresence of stars from the Television Corporation of Singapore (TCS) in Singapore shows that there is a strong belief in the influence of these TV personalities. Teenagers are known for being espec...

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Main Author: Chiong, Vivien.
Other Authors: Hao, Xiao Ming
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/20601
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-20601
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spelling sg-ntu-dr.10356-206012019-12-10T11:28:03Z The relationship between TCS stars and teenage TV viewers in Singapore : are TCS stars role models or idols? Chiong, Vivien. Hao, Xiao Ming Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies For a long time, television as a mass medium has been said to be a powerful influencing agent. The omnipresence of stars from the Television Corporation of Singapore (TCS) in Singapore shows that there is a strong belief in the influence of these TV personalities. Teenagers are known for being especially susceptible to idolising mass media personalities. ​Master of Mass Communication 2009-12-15T03:37:47Z 2009-12-15T03:37:47Z 1997 1997 Thesis http://hdl.handle.net/10356/20601 en NANYANG TECHNOLOGICAL UNIVERSITY 131 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
spellingShingle DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Chiong, Vivien.
The relationship between TCS stars and teenage TV viewers in Singapore : are TCS stars role models or idols?
description For a long time, television as a mass medium has been said to be a powerful influencing agent. The omnipresence of stars from the Television Corporation of Singapore (TCS) in Singapore shows that there is a strong belief in the influence of these TV personalities. Teenagers are known for being especially susceptible to idolising mass media personalities.
author2 Hao, Xiao Ming
author_facet Hao, Xiao Ming
Chiong, Vivien.
format Theses and Dissertations
author Chiong, Vivien.
author_sort Chiong, Vivien.
title The relationship between TCS stars and teenage TV viewers in Singapore : are TCS stars role models or idols?
title_short The relationship between TCS stars and teenage TV viewers in Singapore : are TCS stars role models or idols?
title_full The relationship between TCS stars and teenage TV viewers in Singapore : are TCS stars role models or idols?
title_fullStr The relationship between TCS stars and teenage TV viewers in Singapore : are TCS stars role models or idols?
title_full_unstemmed The relationship between TCS stars and teenage TV viewers in Singapore : are TCS stars role models or idols?
title_sort relationship between tcs stars and teenage tv viewers in singapore : are tcs stars role models or idols?
publishDate 2009
url http://hdl.handle.net/10356/20601
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