The effects of regulatory focus and tie strength on word-of-mouth behavior.
Word-of-mouth(WOM) is a form of interpersonal communication among consumers concerning their personal experiences with a firm or a product (Richins,1984). Past literature suggests that WOM amount is often influeced by the tie strength(Frenzen & Davis, 1990). The current research predicts that th...
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sg-ntu-dr.10356-206602024-01-12T10:22:23Z The effects of regulatory focus and tie strength on word-of-mouth behavior. Tsai, Qian Yi. Chung Mann Yien Cindy Nanyang Business School DRNTU::Business Word-of-mouth(WOM) is a form of interpersonal communication among consumers concerning their personal experiences with a firm or a product (Richins,1984). Past literature suggests that WOM amount is often influeced by the tie strength(Frenzen & Davis, 1990). The current research predicts that the effects of tie strength on WOM amount will be moderated by regulatory focus. Master of Business Administration (Marketing) 2009-12-22T01:16:23Z 2009-12-22T01:16:23Z 2008 2008 Thesis http://hdl.handle.net/10356/20660 en 60 p. application/pdf |
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Asia |
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Singapore Singapore |
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English |
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DRNTU::Business Tsai, Qian Yi. The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| description |
Word-of-mouth(WOM) is a form of interpersonal communication among consumers concerning their personal experiences with a firm or a product (Richins,1984). Past literature suggests that WOM amount is often influeced by the tie strength(Frenzen & Davis, 1990). The current research predicts that the effects of tie strength on WOM amount will be moderated by regulatory focus. |
| author2 |
Chung Mann Yien Cindy |
| author_facet |
Chung Mann Yien Cindy Tsai, Qian Yi. |
| format |
Theses and Dissertations |
| author |
Tsai, Qian Yi. |
| author_sort |
Tsai, Qian Yi. |
| title |
The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title_short |
The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title_full |
The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title_fullStr |
The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title_full_unstemmed |
The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title_sort |
effects of regulatory focus and tie strength on word-of-mouth behavior. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/20660 |
| _version_ |
1789483075466428416 |