Using the mobile phone as a marketing communication medium.
This thesis examines the roles of one mobile application, the SMS (Short Message Service), in marketing communication from a Singapore perspective and discusses how to utilize this medium better for marketing purposes.
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| Format: | Theses and Dissertations |
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2008
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| Online Access: | http://hdl.handle.net/10356/2082 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-20822019-12-10T12:56:55Z Using the mobile phone as a marketing communication medium. Yin, Na. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Internet This thesis examines the roles of one mobile application, the SMS (Short Message Service), in marketing communication from a Singapore perspective and discusses how to utilize this medium better for marketing purposes. Master of Communication Studies 2008-09-10T08:39:07Z 2008-09-10T08:39:07Z 2005 2005 Thesis http://hdl.handle.net/10356/2082 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| country |
Singapore |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Internet |
| spellingShingle |
DRNTU::Business::Marketing::Internet Yin, Na. Using the mobile phone as a marketing communication medium. |
| description |
This thesis examines the roles of one mobile application, the SMS (Short Message Service), in marketing communication from a Singapore perspective and discusses how to utilize this medium better for marketing purposes. |
| author2 |
Frith, Katherine Toland |
| author_facet |
Frith, Katherine Toland Yin, Na. |
| format |
Theses and Dissertations |
| author |
Yin, Na. |
| author_sort |
Yin, Na. |
| title |
Using the mobile phone as a marketing communication medium. |
| title_short |
Using the mobile phone as a marketing communication medium. |
| title_full |
Using the mobile phone as a marketing communication medium. |
| title_fullStr |
Using the mobile phone as a marketing communication medium. |
| title_full_unstemmed |
Using the mobile phone as a marketing communication medium. |
| title_sort |
using the mobile phone as a marketing communication medium. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/2082 |
| _version_ |
1681037134036729856 |