Using the mobile phone as a marketing communication medium.
This thesis examines the roles of one mobile application, the SMS (Short Message Service), in marketing communication from a Singapore perspective and discusses how to utilize this medium better for marketing purposes.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/2082 |
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| Institution: | Nanyang Technological University |