Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies.
This dissertation is a study of the corporate and marketing communications efforts and strategies used in utilities services, in relations to those adopted by City Gas Pte Ltd, a new entity spun off in 2002 from the previous PUBGas and Singapore Power. City Gas is a 100% owned subsidiary of Temasek...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/20834 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This dissertation is a study of the corporate and marketing communications efforts and strategies used in utilities services, in relations to those adopted by City Gas Pte Ltd, a new entity spun off in 2002 from the previous PUBGas and Singapore Power. City Gas is a 100% owned subsidiary of Temasek Holdings. |
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