Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies.

This dissertation is a study of the corporate and marketing communications efforts and strategies used in utilities services, in relations to those adopted by City Gas Pte Ltd, a new entity spun off in 2002 from the previous PUBGas and Singapore Power. City Gas is a 100% owned subsidiary of Temasek...

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Bibliographic Details
Main Author: Tan, Winnie.
Other Authors: Lee Chun Wah
Format: Theses and Dissertations
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/20834
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Institution: Nanyang Technological University
Language: English