Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies.
This dissertation is a study of the corporate and marketing communications efforts and strategies used in utilities services, in relations to those adopted by City Gas Pte Ltd, a new entity spun off in 2002 from the previous PUBGas and Singapore Power. City Gas is a 100% owned subsidiary of Temasek...
Saved in:
Main Author: | Tan, Winnie. |
---|---|
Other Authors: | Lee Chun Wah |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2010
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/20834 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Language: | English |
Similar Items
-
Report on professional attachment with Agilis Communication Technologies Pte Ltd.
by: Tay, Chai Cheng.
Published: (2008) -
Report on industrial attachment with Agilis Communication Technologies Pte Ltd
by: Chng, Lina.
Published: (2008) -
Industrial attachment report : Digital Network Access Communications Pte Ltd
by: Soebrata Kertaraharja.
Published: (2008) -
Report on industrial attachment with Agilis Communication Technologies Singapore (Pte) Ltd
by: Soon, Chen Peng.
Published: (2008) -
Information audit in industrial utility supplier Pte Ltd, Singapore.
by: Ganesan, N.
Published: (2008)