Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies.
This dissertation is a study of the corporate and marketing communications efforts and strategies used in utilities services, in relations to those adopted by City Gas Pte Ltd, a new entity spun off in 2002 from the previous PUBGas and Singapore Power. City Gas is a 100% owned subsidiary of Temasek...
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2010
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| Online Access: | http://hdl.handle.net/10356/20834 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-208342019-12-10T14:17:14Z Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies. Tan, Winnie. Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences This dissertation is a study of the corporate and marketing communications efforts and strategies used in utilities services, in relations to those adopted by City Gas Pte Ltd, a new entity spun off in 2002 from the previous PUBGas and Singapore Power. City Gas is a 100% owned subsidiary of Temasek Holdings. Master of Mass Communication 2010-01-18T01:34:28Z 2010-01-18T01:34:28Z 2007 2007 Thesis http://hdl.handle.net/10356/20834 en Nanyang Technological University 74 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| country |
Singapore |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Social sciences |
| spellingShingle |
DRNTU::Social sciences Tan, Winnie. Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies. |
| description |
This dissertation is a study of the corporate and marketing communications efforts and strategies used in utilities services, in relations to those adopted by City Gas Pte Ltd, a new entity spun off in 2002 from the previous PUBGas and Singapore Power. City Gas is a 100% owned subsidiary of Temasek Holdings. |
| author2 |
Lee Chun Wah |
| author_facet |
Lee Chun Wah Tan, Winnie. |
| format |
Theses and Dissertations |
| author |
Tan, Winnie. |
| author_sort |
Tan, Winnie. |
| title |
Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies. |
| title_short |
Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies. |
| title_full |
Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies. |
| title_fullStr |
Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies. |
| title_full_unstemmed |
Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies. |
| title_sort |
effectiveness of communicating on gas utilities services : a study of city gas pte ltd's communication strategies. |
| publishDate |
2010 |
| url |
http://hdl.handle.net/10356/20834 |
| _version_ |
1681034802144215040 |