Romancing Singapore : anatomy and critique of a Public Communication Campaign.

• Main Author: Leong, Pauline Pooi Yin.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/20845
• Institution: Nanyang Technological University

When Singapore became independent in 1965, its policies were "strongly anti-natalist" as the government then feared that population growth could strain its limited resources. Curbing fertility rates became part of its overall plan for socio-economic development, and national campaigns were...