Romancing Singapore : anatomy and critique of a Public Communication Campaign.

When Singapore became independent in 1965, its policies were "strongly anti-natalist" as the government then feared that population growth could strain its limited resources. Curbing fertility rates became part of its overall plan for socio-economic development, and national campaigns were...

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Main Author:	Leong, Pauline Pooi Yin.
Other Authors:	Wee Kim Wee School of Communication and Information
Format:	Theses and Dissertations
Language:	English
Published:	2010
Subjects:	DRNTU::Social sciences
Online Access:	http://hdl.handle.net/10356/20845
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Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-208452019-12-10T12:47:18Z Romancing Singapore : anatomy and critique of a Public Communication Campaign. Leong, Pauline Pooi Yin. Wee Kim Wee School of Communication and Information K. Sriramesh DRNTU::Social sciences When Singapore became independent in 1965, its policies were "strongly anti-natalist" as the government then feared that population growth could strain its limited resources. Curbing fertility rates became part of its overall plan for socio-economic development, and national campaigns were used to "engineer" society to accept certain modes of behaviour, attitudes and values. The population control programme was so successful that within 20 years, fertility rates fell by almost 70%. However, Singapore has now become a victim of its own success. If fertility rates continue to spiral downwards, the country may not be able to replace itself : affecting its future. Master of Mass Communication 2010-01-19T01:15:50Z 2010-01-19T01:15:50Z 2004 2004 Thesis http://hdl.handle.net/10356/20845 en Nanyang Technological University 236 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
language	English
topic	DRNTU::Social sciences
spellingShingle	DRNTU::Social sciences Leong, Pauline Pooi Yin. Romancing Singapore : anatomy and critique of a Public Communication Campaign.
description	When Singapore became independent in 1965, its policies were "strongly anti-natalist" as the government then feared that population growth could strain its limited resources. Curbing fertility rates became part of its overall plan for socio-economic development, and national campaigns were used to "engineer" society to accept certain modes of behaviour, attitudes and values. The population control programme was so successful that within 20 years, fertility rates fell by almost 70%. However, Singapore has now become a victim of its own success. If fertility rates continue to spiral downwards, the country may not be able to replace itself : affecting its future.
author2	Wee Kim Wee School of Communication and Information
author_facet	Wee Kim Wee School of Communication and Information Leong, Pauline Pooi Yin.
format	Theses and Dissertations
author	Leong, Pauline Pooi Yin.
author_sort	Leong, Pauline Pooi Yin.
title	Romancing Singapore : anatomy and critique of a Public Communication Campaign.
title_short	Romancing Singapore : anatomy and critique of a Public Communication Campaign.
title_full	Romancing Singapore : anatomy and critique of a Public Communication Campaign.
title_fullStr	Romancing Singapore : anatomy and critique of a Public Communication Campaign.
title_full_unstemmed	Romancing Singapore : anatomy and critique of a Public Communication Campaign.
title_sort	romancing singapore : anatomy and critique of a public communication campaign.
publishDate	2010
url	http://hdl.handle.net/10356/20845
_version_	1681045955385753600

Romancing Singapore : anatomy and critique of a Public Communication Campaign.

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