Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme.

• Main Author: Ong, Shao Ying.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/20846
• Institution: Nanyang Technological University

Higher education is widely recognised as a lucrative service export among many developed nations, bringing with it positive economic and socio-cultural impacts. This creates a global contest for the international students who are driven by a combination of "push-pull" factors influencing t...