Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme.

Higher education is widely recognised as a lucrative service export among many developed nations, bringing with it positive economic and socio-cultural impacts. This creates a global contest for the international students who are driven by a combination of "push-pull" factors influencing t...

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Main Author:	Ong, Shao Ying.
Other Authors:	Wee Kim Wee School of Communication and Information
Format:	Theses and Dissertations
Language:	English
Published:	2010
Subjects:	DRNTU::Social sciences
Online Access:	http://hdl.handle.net/10356/20846
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Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-20846
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spelling	sg-ntu-dr.10356-208462019-12-10T11:08:33Z Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme. Ong, Shao Ying. Wee Kim Wee School of Communication and Information Alfred Choi DRNTU::Social sciences Higher education is widely recognised as a lucrative service export among many developed nations, bringing with it positive economic and socio-cultural impacts. This creates a global contest for the international students who are driven by a combination of "push-pull" factors influencing their decision on higher education and study destination. The NTU's School of Communication and Information (SCI), facing a depleting pool of potential students for its Master of Mass Communication (MMC) programme, is keen to tap the burgeoning Chinese market while continuing its efforts to draw quality local students. Master of Mass Communication 2010-01-19T01:28:07Z 2010-01-19T01:28:07Z 2005 2005 Thesis http://hdl.handle.net/10356/20846 en Nanyang Technological University 123 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
language	English
topic	DRNTU::Social sciences
spellingShingle	DRNTU::Social sciences Ong, Shao Ying. Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme.
description	Higher education is widely recognised as a lucrative service export among many developed nations, bringing with it positive economic and socio-cultural impacts. This creates a global contest for the international students who are driven by a combination of "push-pull" factors influencing their decision on higher education and study destination. The NTU's School of Communication and Information (SCI), facing a depleting pool of potential students for its Master of Mass Communication (MMC) programme, is keen to tap the burgeoning Chinese market while continuing its efforts to draw quality local students.
author2	Wee Kim Wee School of Communication and Information
author_facet	Wee Kim Wee School of Communication and Information Ong, Shao Ying.
format	Theses and Dissertations
author	Ong, Shao Ying.
author_sort	Ong, Shao Ying.
title	Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme.
title_short	Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme.
title_full	Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme.
title_fullStr	Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme.
title_full_unstemmed	Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme.
title_sort	uncovering new markets for growth : embedding culture in the promotional strategy for the master of mass communication programme.
publishDate	2010
url	http://hdl.handle.net/10356/20846
_version_	1681044694154346496

Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme.

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