Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions

The main aim of this research project is to do a review on the marketing campaign which was adopted for 11 months and examine to what extent it helped in creating attitudes, building brand awareness, delivering content, simulating responese from the target audience and retaining customers.

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Bibliographic Details
Main Author:	Chow, Keat Yeng
Other Authors:	Wee Kim Wee School of Communication and Information
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing DRNTU::Social sciences::Communication::Promotional communication
Online Access:	http://hdl.handle.net/10356/2101
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-2101
record_format	dspace
spelling	sg-ntu-dr.10356-21012019-12-10T14:31:43Z Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions Chow, Keat Yeng Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing DRNTU::Social sciences::Communication::Promotional communication The main aim of this research project is to do a review on the marketing campaign which was adopted for 11 months and examine to what extent it helped in creating attitudes, building brand awareness, delivering content, simulating responese from the target audience and retaining customers. Master of Mass Communication 2008-09-10T08:39:19Z 2008-09-10T08:39:19Z 2005 2005 Thesis http://hdl.handle.net/10356/2101 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Marketing DRNTU::Social sciences::Communication::Promotional communication
spellingShingle	DRNTU::Business::Marketing DRNTU::Social sciences::Communication::Promotional communication Chow, Keat Yeng Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions
description	The main aim of this research project is to do a review on the marketing campaign which was adopted for 11 months and examine to what extent it helped in creating attitudes, building brand awareness, delivering content, simulating responese from the target audience and retaining customers.
author2	Wee Kim Wee School of Communication and Information
author_facet	Wee Kim Wee School of Communication and Information Chow, Keat Yeng
format	Theses and Dissertations
author	Chow, Keat Yeng
author_sort	Chow, Keat Yeng
title	Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions
title_short	Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions
title_full	Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions
title_fullStr	Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions
title_full_unstemmed	Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions
title_sort	examining the effectiveness of using imc for a drama school in singapore : a case study of the imc campaign of artistic expressions
publishDate	2008
url	http://hdl.handle.net/10356/2101
_version_	1681044800026968064

Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions

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