Crisis management and Thailand's tourism outlook.

• Main Authors: Khoo, Bee Bee., Quek, Mei Hua., Tuar, Penny Pei Ni.
• Other Authors: Joan C Henderson
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/21203
• Institution: Nanyang Technological University

Tourism contributes significantly to Thailand’s economy. However, the safety of the destination has been undermined by crises that have greatly affected tourists’ confidence in visiting Thailand. The negative impact of these crises highlighted the importance of having an effective crisis management...