Crisis management and Thailand's tourism outlook.

Tourism contributes significantly to Thailand’s economy. However, the safety of the destination has been undermined by crises that have greatly affected tourists’ confidence in visiting Thailand. The negative impact of these crises highlighted the importance of having an effective crisis management...

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Bibliographic Details
Main Authors: Khoo, Bee Bee., Quek, Mei Hua., Tuar, Penny Pei Ni.
Other Authors: Joan C Henderson
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/21203
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Institution: Nanyang Technological University
Language: English

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