Guerrilla marketing for non-profit organisations in Singapore.

• Main Authors: Lim, Shi Min., Tan, Wan Ni., Krishnan, Mei Shan.
• 其他作者: Chen Yee Fong, Geraldine
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/21209

In the recent years, there has been an increase of use in guerrilla marketing across the industry. The use of guerrilla marketing has been especially evident in Non-Profit Organisations (NPO) worldwide due to its lower cost than traditional marketing. This low cost or no cost way to market to the pu...