Guerrilla marketing for non-profit organisations in Singapore.

• Main Authors: Lim, Shi Min., Tan, Wan Ni., Krishnan, Mei Shan.
• Other Authors: Chen Yee Fong, Geraldine
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/21209
• Institution: Nanyang Technological University

In the recent years, there has been an increase of use in guerrilla marketing across the industry. The use of guerrilla marketing has been especially evident in Non-Profit Organisations (NPO) worldwide due to its lower cost than traditional marketing. This low cost or no cost way to market to the pu...