Guerrilla marketing for non-profit organisations in Singapore.

• المؤلفون الرئيسيون: Lim, Shi Min., Tan, Wan Ni., Krishnan, Mei Shan.
• مؤلفون آخرون: Chen Yee Fong, Geraldine
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/21209
• المؤسسة: Nanyang Technological University

In the recent years, there has been an increase of use in guerrilla marketing across the industry. The use of guerrilla marketing has been especially evident in Non-Profit Organisations (NPO) worldwide due to its lower cost than traditional marketing. This low cost or no cost way to market to the pu...