Social media : an additional channel for effective crisis communication.

• المؤلفون الرئيسيون: Tan, Hui Lin., Teoh, Pui Ying., Woon, Amanda Yu Ting.
• مؤلفون آخرون: Yang Mei Ling
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Public relations::Corporate communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/35538
• المؤسسة: Nanyang Technological University

Social media has been receiving a lot of attention from companies due to the large number of users that are engaged in it. A worldwide Nielsen study has shown that there is a 82% increase in users spending more than five hours a day on social networking sites in December 2009 since a year ago....