Social media : an additional channel for effective crisis communication.

• Main Authors: Tan, Hui Lin., Teoh, Pui Ying., Woon, Amanda Yu Ting.
• Other Authors: Yang Mei Ling
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Public relations::Corporate communication
• Online Access: http://hdl.handle.net/10356/35538
• Institution: Nanyang Technological University

Social media has been receiving a lot of attention from companies due to the large number of users that are engaged in it. A worldwide Nielsen study has shown that there is a 82% increase in users spending more than five hours a day on social networking sites in December 2009 since a year ago....