Social media : an additional channel for effective crisis communication.

• Main Authors: Tan, Hui Lin., Teoh, Pui Ying., Woon, Amanda Yu Ting.
• 其他作者: Yang Mei Ling
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Business::Public relations::Corporate communication
• 在線閱讀: http://hdl.handle.net/10356/35538

Social media has been receiving a lot of attention from companies due to the large number of users that are engaged in it. A worldwide Nielsen study has shown that there is a 82% increase in users spending more than five hours a day on social networking sites in December 2009 since a year ago....