Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.

71 p.

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Bibliographic Details
Main Author:	Ng, Aline Yar Hwee.
Other Authors:	Fu Wei-Jen, Wayne
Format:	Theses and Dissertations
Published:	2010
Subjects:	DRNTU::Social sciences::Mass media::Media effects
Online Access:	http://hdl.handle.net/10356/35700
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-35700
record_format	dspace
spelling	sg-ntu-dr.10356-357002019-12-10T11:18:15Z Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions. Ng, Aline Yar Hwee. Fu Wei-Jen, Wayne Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Media effects 71 p. There are many female lifestyle magazines in Singapore. The crave for profits has moved magazine publishing in Singapore from a reader-oriented mindset focusing on building readers' interest in the magazines to one that is profit-oriented where advertisers now have a certain influence on what goes into the editorial contents. The objective of this study is to find out if advertisements influence consumers' buying decisions of luxury products and the consumers' perception of the increasing advertorials. Master of Mass Communication 2010-04-23T01:22:27Z 2010-04-23T01:22:27Z 2007 2007 Thesis http://hdl.handle.net/10356/35700 application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Mass media::Media effects
spellingShingle	DRNTU::Social sciences::Mass media::Media effects Ng, Aline Yar Hwee. Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
description	71 p.
author2	Fu Wei-Jen, Wayne
author_facet	Fu Wei-Jen, Wayne Ng, Aline Yar Hwee.
format	Theses and Dissertations
author	Ng, Aline Yar Hwee.
author_sort	Ng, Aline Yar Hwee.
title	Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
title_short	Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
title_full	Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
title_fullStr	Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
title_full_unstemmed	Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
title_sort	effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
publishDate	2010
url	http://hdl.handle.net/10356/35700
_version_	1681047937295056896

Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.

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