Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.

Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.

71 p.

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書目詳細資料
主要作者:	Ng, Aline Yar Hwee.
其他作者:	Fu Wei-Jen, Wayne
格式:	Theses and Dissertations
出版:	2010
主題:	DRNTU::Social sciences::Mass media::Media effects
在線閱讀:	http://hdl.handle.net/10356/35700
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

因特網

http://hdl.handle.net/10356/35700