Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.

Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.

71 p.

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Bibliographic Details
Main Author: Ng, Aline Yar Hwee.
Other Authors: Fu Wei-Jen, Wayne
Format: Theses and Dissertations
Published: 2010
Subjects:
DRNTU::Social sciences::Mass media::Media effects
Online Access:http://hdl.handle.net/10356/35700
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Institution: Nanyang Technological University

Internet

http://hdl.handle.net/10356/35700

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